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	<title>Mona Hörtnagl &#124; Art &#124; Graphic Design &#124; info@monahoertnagl.at &#124; monahoertnagl.at &#124; @monahoertnagl &#187; graphic-design</title>
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		<title>Postcard Design.</title>
		<link>http://monahoertnagl.at/graphic-design/postcard-design</link>
		<comments>http://monahoertnagl.at/graphic-design/postcard-design#comments</comments>
		<pubDate>Sat, 23 May 2020 09:20:23 +0000</pubDate>
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				<category><![CDATA[graphic-design]]></category>

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		<description><![CDATA[That kind of postcard was designed to advertise a holiday climbing camp for kids. It was published at Edeka, a food store chain.]]></description>
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That kind of postcard was designed to advertise a holiday climbing camp for kids. It was published at Edeka, a food store chain.</p>
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		<title>Design. Mountain Yoga.</title>
		<link>http://monahoertnagl.at/graphic-design/mountain-yoga</link>
		<comments>http://monahoertnagl.at/graphic-design/mountain-yoga#comments</comments>
		<pubDate>Wed, 27 Sep 2017 17:01:53 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

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		<description><![CDATA[I developed a campaign for a yoga course in the climbing hall Magic Mountain Berlin. It is a weekly course especially for climbers. Here ist the result of the design process.]]></description>
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I developed a campaign for a yoga course in the climbing hall Magic Mountain Berlin. It is a weekly course especially for climbers. Here ist the result of the design process.</p>
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		<title>Design. Psychotherapie Henneberger.</title>
		<link>http://monahoertnagl.at/graphic-design/psychotherapie-henneberger</link>
		<comments>http://monahoertnagl.at/graphic-design/psychotherapie-henneberger#comments</comments>
		<pubDate>Thu, 29 Sep 2016 09:07:52 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

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		<description><![CDATA[Business card and logo design for the in Berlin based psychotherapist Cindy Henneberger. She started with her own business and needed a significant presentation!]]></description>
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Business card and logo design for the in Berlin based psychotherapist Cindy Henneberger. She started with her own business and needed a significant presentation! </p>
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		<title>Schallstricker. Design Trackcover Ramos.</title>
		<link>http://monahoertnagl.at/graphic-design/schallstricker-trackcover</link>
		<comments>http://monahoertnagl.at/graphic-design/schallstricker-trackcover#comments</comments>
		<pubDate>Wed, 14 Apr 2021 09:11:53 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

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		<description><![CDATA[This is the new track cover design for a Berlin based DJ. Listen to it on spotify.]]></description>
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This is the new track cover design for a Berlin based DJ. Listen to it on spotify.</p>
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		<title>Mixed Times.</title>
		<link>http://monahoertnagl.at/graphic-design/mixed-times</link>
		<comments>http://monahoertnagl.at/graphic-design/mixed-times#comments</comments>
		<pubDate>Thu, 31 Oct 2013 13:03:48 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

		<guid isPermaLink="false">http://monahoertnagl.at/portfolio/?p=169</guid>
		<description><![CDATA[Dornbirn in its old time. At the beginning of my work, which was about the debate on archive photos, I was questioning myself about the term history. What we already know is that history is build out of memories, facts and photos. The famous psychologist Karl Theodor Jasper says that history is an irreversible process of [&#8230;]]]></description>
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<p><span style="color: #000000;">Dornbirn in its old time. </span><span style="color: #000000;">At the beginning of my work, which was about the debate on archive photos, I was questioning myself about the term history. What we already know is that history is build out of memories, facts and photos. The famous psychologist Karl Theodor Jasper says that history is an irreversible process of time. The memories about that irreversible process of time is never clear so that there is enough space for interpretation. Exactly at that point my work Dornbirner Zeitschnitte starts: Diverse photographs of the same lapse of time are tied together. Through the mix between them, visual questions are developed. Dornbirner Zeitschnitte shows exemplary visual solutions for different topics of Dornbirn´s history. Topics are for instance the swinging sixties, daily life scenes or the welfare.<a href="http://dict.leo.org/ende/index_de.html#/search=irreversible&amp;searchLoc=0&amp;resultOrder=basic&amp;multiwordShowSingle=on"><span style="color: #000000;"><br />
</span></a></span></p>
<p><span style="color: #000000;"> </span></p>
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		<title>Group Exhibition – Inspiration.</title>
		<link>http://monahoertnagl.at/graphic-design/group-exhibition-inspiration-berlin</link>
		<comments>http://monahoertnagl.at/graphic-design/group-exhibition-inspiration-berlin#comments</comments>
		<pubDate>Sun, 03 Jan 2016 09:56:38 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

		<guid isPermaLink="false">http://monahoertnagl.at/?p=681</guid>
		<description><![CDATA[I was participating in a group exhibitionin Berlin. with the topic inspiration. This exhibition was placed in the Galerie der Sozialkasse, the street is called Lückstrasse 72/73 in 10317 Berlin Lichtenberg. I designed the flyer and made a website via wordpress: www.ausstellung-inspiration.de My works are in the size of 50&#215;60 cm and these are collages in my own [&#8230;]]]></description>
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I was participating in a group exhibitionin Berlin. with the topic inspiration. This exhibition was placed in the Galerie der Sozialkasse, the street is called Lückstrasse 72/73 in 10317 Berlin Lichtenberg. I designed the flyer and made a website via wordpress: <a href="http://www.ausstellung-inspiration.de" target="_blank">www.ausstellung-inspiration.de</a></p>
<p>My works are in the size of 50&#215;60 cm and these are collages in my own style.<br />
Words about my works of the art historian Lena Belenkaya in german:</p>
<p><em>&#8220;Mona Hörtnagl, geboren in Österreich, studierte dort und in Finnland. Seit Anfang letzten Jahres ist sie eine Wahlberlinerin. Ihr vielfältiges Studium der Mediengestaltung führte sie natürlich auch zu einer eigenen schöpferische Tätigkeit als bildende Künstlerin. In Ihren freischaffenden Werken arbeitet sie in der Technik der „Digitalen Collage“ – sie sammelt Fotos, Abbildungen, zeichnet selber, schneidet, scannt usw. – alles wird danach digital zusammengesetzt. Man braucht sehr viel Fingerspitzengefühl für Farben und Formen, um das Zusammenpassende zu finden und als Bestandteile solcher Collagen zusammenzufassen. Man muss sehr viel Zeit und Geduld dafür investieren, da diese Arbeitsweise oft mehrere Tage in Anspruch nimmt. Das ist ähnlich wie wenn man ein Puzzle zusammensetzt, nur mit einem großen Unterschied – im Puzzle muss man nur die Details / Teile, die schon à priori ihre vorgegebenen Stellen haben, suchen. In ihren Collagen, die wir hier sehen, spielt die Künstlerin mit zwei kunstgeschichtlichen Ereignissen – mit der „Kopf Dada“ (ca.1920) von den Dadaisten Raoul Hausmann und mit der Zeichnung des deutschen Expressionisten Ernst Ludwig Kirchner „Kopf Dodo“ (ca.1911).&#8221;</em> (BELENKAYA, L. 2016)</p>
<p>All the artists:<br />
Anja Sieber<br />
Claudio<br />
Ebba Jahn <span class="s1"><br />
</span><span class="s1">Heinz Ottschoffsky</span><span class="s1"><br />
</span>Helga Schönfeld<br />
Inga Carrière <a href="mailto:ingacarriere@web.de"><span class="s3"><br />
</span></a><span class="s1">Maren Reblin<br />
</span>Mona Hörtnagl<br />
Rashid Salman</p>
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		<title>Unreadable. Experimental Book.</title>
		<link>http://monahoertnagl.at/graphic-design/unreadable-experimental-book</link>
		<comments>http://monahoertnagl.at/graphic-design/unreadable-experimental-book#comments</comments>
		<pubDate>Thu, 31 Oct 2013 11:59:56 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

		<guid isPermaLink="false">http://monahoertnagl.at/portfolio/?p=148</guid>
		<description><![CDATA[Multifarious, experimental, special, personally and unreadable&#8230; Those adjectives are characterizing the book I made. The assignment of tasks was to attach texts out of the magazine Miromente with pictures of the photographer Arno Gisinger. The problem was that neither the text nor the pictures had something to do with each other. So I got the [&#8230;]]]></description>
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</span><span style="color: #000000;">Multifarious, experimental, special, personally and unreadable&#8230;<strong><br />
</strong>Those adjectives are characterizing the book I made. The assignment of tasks was to attach texts out of the magazine <em>Miromente</em> with pictures of the photographer<em> Arno Gisinger</em>. The problem was that neither the text nor the pictures had something to do with each other. So I got the idea to design an artistic, experimental book, which shows the photographs on the one side of the book and the text on the other side. Artistic books are multi-lingual, complex and allow an experimental form finding. In fact you can say that the artistic book puts books to the test – through that artistic agility books become a magic place.</span><br />
The basic idea of this work is to make texts and pictures unreadable through experimental techniques like writing texts out of candle wax or spacing letters too closely. In principle all rules of typography are broken. The form of the book is also experimental: It is a circle. Through that the classic form of books is replaced. It is of course an eye-catcher in every book shelf. To protect the book from dirt it is packaged in a rounded film can.</p>
<p><span style="color: #000000;"> </span></p>
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		<title>Design of alpinism.</title>
		<link>http://monahoertnagl.at/graphic-design/mastherthesis-design-of-alpinism</link>
		<comments>http://monahoertnagl.at/graphic-design/mastherthesis-design-of-alpinism#comments</comments>
		<pubDate>Thu, 31 Oct 2013 13:10:56 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

		<guid isPermaLink="false">http://monahoertnagl.at/portfolio/?p=173</guid>
		<description><![CDATA[Opening of a designtheoretical discourse. Since the beginning, alpinism shows an ever-growing positive trend. Through its everlasting actuality it is a relevant topic in the media: Through time, their contribution plays a role in shaping the image of the mountain, the mountain itself as well as the style of alpine climbing. So far, standard works showed that the [&#8230;]]]></description>
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Opening of a designtheoretical discourse. Since the beginning, alpinism shows an ever-growing positive trend. Through its everlasting actuality it is a relevant topic in the media: Through time, their contribution plays a role in shaping the image of the mountain, the mountain itself as well as the style of alpine climbing.</p>
<p>So far, standard works showed that the topic is viewed by a cultural theoretic, historical, political or technical side, but the clarification of the theme from the designer&#8217;s point of view is still missing. With the question of research: How must the relation between mountain and design be, to display a mutual relationship?, I discuss this problem. In coming to terms with this assignment of tasks, I refer to different theories of well-known philosophers and theorists. I should mention Latour’s ANT, Burckhardt’s Promenadologie, Bourdieu’s concept of field, Löw’s Raumsoziologie, Kant’s Critique of the Power of Judgment as well Gumbrecht’s sports-theory, to name a few . On the basis of their theories, all design aspects of alpinism are discussed and substantiated.</p>
<p>This masterthesis <em>Design of alpinism</em> is an attempt to open a new, unprecedented design theoretical discourse and to delve and to amplify said discourse. With the aid of the practical work it will be rendered more precisely and will become more accessible to the target group through a visual essay.</p>
<p>Here you can watch the whole book in a short movie:<br />
<a href="http://vimeo.com/78718422" target="_blank">Masterthesis: Design of Alpinism</a></p>
<p>&nbsp;</p>
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		<title>Redesign: Physiopraxis Luger.</title>
		<link>http://monahoertnagl.at/graphic-design/redesign-physiopraxis-luger</link>
		<comments>http://monahoertnagl.at/graphic-design/redesign-physiopraxis-luger#comments</comments>
		<pubDate>Mon, 11 Dec 2017 11:15:19 +0000</pubDate>
		<dc:creator><![CDATA[portfolio]]></dc:creator>
				<category><![CDATA[graphic-design]]></category>

		<guid isPermaLink="false">http://monahoertnagl.at/?p=1096</guid>
		<description><![CDATA[I redesigned the brand Physiopraxis Luger. Through the moving of the office into another state of Austria, the therapist wanted to change almost the whole looking. I designed a new logo, changed the colours and also the key element of the design. That´s the result.]]></description>
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I redesigned the brand Physiopraxis Luger. Through the moving of the office into another state of Austria, the therapist wanted to change almost the whole looking. I designed a new logo, changed the colours and also the key element of the design. That´s the result.</p>
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